Select Page

To be more precise, why do you need an original logo.

You could sell fruit on a cart. Without a name on it. You will sell some (or all of it) anyway. Or you could be running an electronics store – without a name, and still people might buy your stuff.

But this way, you are selling products – that’s it. If you plan on trading products and earning a small margin on each sale, you do not need a logo, or even a name. You will do just fine.

But if you plan on building this giant business (or even a small giant business) you need a good name, a great logo and some top-notch branding.

An original logo does the following things to you and your business.

It gives your business a distinctive outlook. People talk about good logos; they feel good when they understand the hidden meaning behind an logo. At times they like to flaunt their smartness by telling their friends about it. This way, they also form a cozy bond with your brand.

An original logo inspires you, every day, to do better. A logo created (keeping in mind your business, your vision, your values, your target audience and their behaviors) eventually becomes the torch bearer of of your business and thrusts your energies ahead.

A ‘right’ logo created according to your specific needs is easy to adapt to different media and helps in creating a uniform brand outlook throughout your business communications.

An original logo is legally your property, which means you can ban others from using it. This is not possible in the case of logos copied from the internet, in which scenario, others can ban you from using it.

Related Reading

Free Logo Design: A Suicide Note Free Logo Design Many entrepreneurs search Google for "free logo design" for their startups. They pick a free logo maker website and select a logo from the many options generated by a computer program. They do not realize that a free logo can cost you dearly in the future. Free logos are gre...
Beautiful v/s Right Logo Design It's not necessary that beautiful logo design will also be the best logo design for your brand. Following is a cute looking swirly thing that you might consider as your brand logo, but this is not the right kind of logo if you are brick manufacturer. Or a hunter, for that matter. With all its cur...
Giving Away 5 Free Logos A few days ago I wrote a post about free logos. To be precise the post was about why you should not use a free logo! And here I am, offering free logos, myself! But there's a huge difference. In the last article I was talking about pre-made (one-size-fits-all) logos. In other words, stock logos...
Seven Habits to Build a Profitable Small Business Considering that 8 out of 10 new business fail within the first 12 months of inception, it becomes imperative for you to inculcate habits that help establish a profitable small business. Habits that increase your chances of making it in the competitive marketplace. Following are the ten most importa...
How to build a brand in a small town Small town branding can be tricky, if it's not rocket science. But here are a few things to keep in mind if you are trying to create a brand while operating out of a small town. Foremost is the business selection. Markets in small towns are unorganized. For example, a confectionery shop is also s...