Select Page

Free Logo Design

Many entrepreneurs search Google for “free logo design” for their startups. They pick a free logo maker website and select a logo from the many options generated by a computer program. They do not realize that a free logo can cost you dearly in the future.

Free logos are great for outfits that don’t expect to grow much. But for a business that aspires to become a great brand, free logo is the last thing to go for. The creator of the logo can knock your door anytime and ask for a hefty amount. Businesses that are serious about succeeding always go with a professionally designed logo that is made keeping in mind your location, size, target audience, vision and dozens of other factors. And is your property. A logo designed specially for your business is more efficient and apt for your business.

A free logo design might look good, but it’s rarely efficient for your business. Here’s the difference between a good looking logo and the right logo for your business. Free logos are not created with you or your business in mind. They are for everybody. So, its very much possible that the logo you selected is already being used by seven other companies.

How much does an original logo cost?

There are designers who charge as low as a few thousand rupees for a logo and designers who charge in lacs. There are branding agencies around the world that charge millions!

How to select a logo designer / branding agency?

Google. Explore the search results and look at the pricing and portfolio. At a startup level you want to be cost effective. If your budget is anywhere to the tune of 10,000/- you can get a world class logo design (with options and revisions) here.

Next article: How to know if a (paid) logo is original or copied from the Internet? Subscribe to this blog to get alerts about new articles.

The writer of this blog is an advertising professional with over ten years of experience working on brands including Sony, Philips, HBO and Taj Hotels to name a few.

Related Reading

Seven Habits to Build a Profitable Small Business Considering that 8 out of 10 new business fail within the first 12 months of inception, it becomes imperative for you to inculcate habits that help establish a profitable small business. Habits that increase your chances of making it in the competitive marketplace. Following are the ten most importa...
How to build a brand in a small town Small town branding can be tricky, if it's not rocket science. But here are a few things to keep in mind if you are trying to create a brand while operating out of a small town. Foremost is the business selection. Markets in small towns are unorganized. For example, a confectionery shop is also s...
Giving Away 5 Free Logos A few days ago I wrote a post about free logos. To be precise the post was about why you should not use a free logo! And here I am, offering free logos, myself! But there's a huge difference. In the last article I was talking about pre-made (one-size-fits-all) logos. In other words, stock logos...
Why I quit my job in Delhi and started business in... Instead of going round and round, trying to wrap truth in complex language, I will be straight-forward: I left Delhi because I had failed, miserably. But a different kind of success awaited me in a small town in Punjab. Despite being "gifted" as a creative person (a graphic designer, writer, phot...
9 Things a startup must do! 1. Fill a gap in the market. Do not sell popcorn if everybody is selling popcorn. Sell what people would love to have with popcorn, after popcorn, or before popcorn. Mineral water? Softdrinks? Ice cream? Or is there a shake you can invent. Find opportunity in the gaps. Me-too businesses are hard to...