by whatadmin | Aug 2, 2018 | Branding, Business Advice, Theory
To be more precise, why do you need an original logo. You could sell fruit on a cart. Without a name on it. You will sell some (or all of it) anyway. Or you could be running an electronics store – without a name, and still people might buy your stuff. But this...
by whatadmin | Jul 12, 2018 | Branding, Business Advice, Free Logo, Logo Stories, Startups, Story, Theory
A few days ago I wrote a post about free logos. To be precise the post was about why you should not use a free logo! And here I am, offering free logos, myself! But there’s a huge difference. In the last article I was talking about pre-made (one-size-fits-all)...
by whatadmin | Jul 11, 2018 | Branding, Business Advice, Logo Stories, Startups, Theory
While studying logo design in college, we often argued about the differences between icons and logos, but we could almost never reach on a clear-cut consensus. But over the last few years, the difference has become very stark. Here are my very simple observations on...
by whatadmin | Jul 9, 2018 | Branding, Business Advice, Startups, Theory
1. Fill a gap in the market. Do not sell popcorn if everybody is selling popcorn. Sell what people would love to have with popcorn, after popcorn, or before popcorn. Mineral water? Softdrinks? Ice cream? Or is there a shake you can invent. Find opportunity in the...
![How to test a copied logo? [Four Steps]](http://whatbranding.com/wp-content/uploads/2018/07/copied-logo-1080x384.png)
by whatadmin | Jul 7, 2018 | Branding, Business Advice, Logo Stories
There are 657 billion images uploaded on the internet. Per year. According to a survey done in 2014. The total number of humans living on the planet is only 7 billion. So, even if just a few thousand of these images are logos, a copied logo is hard to detect. Unless...
by whatadmin | Jul 6, 2018 | Branding, Business Advice, Startups, Theory
Free Logo Design Many entrepreneurs search Google for “free logo design” for their startups. They pick a free logo maker website and select a logo from the many options generated by a computer program. They do not realize that a free logo can cost you...
